As a less serious follow-up to yesterday's post on the Penguin Random House merger, while checking out the company's new logo, I came across this brilliant piece from Digital Book World on suggestions for what the logo (and company name) should be. "Ranguin House" seems to be the crowd favorite, although I'm partial to the "Penguin House" logo.
The actual logo, which you can see at the top of PRH's new website, seems a little off to me. Jamming the two former logos together and calling it a day gives the sense that both Penguin and Random House will continue operating on a mostly equal and independent basis. Whether that's true or not, I don't know—but I don't see a lot of cohesion in the new logo, and it doesn't convince me that the merger is producing a brand-new company. It looks more like business as usual (the marriage of convenience!) than an audacious effort to really shake up the market.